And with viral memes comes challenges, which most likely are always stupid and or dangerous.
But that's the internet for you!
Netlflix's Twitter account has had to issue a warning to people attempting the #BirdBoxChallenge, which shows people going outside and doing things around their house while wearing blindfolds.
"Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes," the account wrote.