According to the latest data, searches for “self-care” dominate the category with a whopping +140% increase in popularity. Among the top searches for self-care are, skin care, workouts, and morning and bedtime rituals. Korean beauty products dominate the skin care category with a 36% increase in popularity. Namely, complexion correcting sheet masks and oil balancing treatments.
What is the Korean beauty trend?
Finally, the rest of the world is embracing the skincare first approach to Korean beauty. Case in point, we have our Korean beauty sisters to thank for the advent of BB and CC cream. Nowadays, they are letting us in on their time-tested rituals for perfect, poreless, porcelain-like skin. Scroll to discover some of the most popular Korean beauty treatments available in Australia right now...
Dr Jart+ Skin Clearing Solution, $9; at sephora.com.au
The Konjac Sponge Company Konjac Heart Sponge, $28; at sephora.com.au
Belif The True Tincture Essence Chamomile, $112; at boiink.com
3CE Creamy Cheek Stick,