“Straight Jackets,” they continued, “are a symbol of a cruel time in medicine when mental illness was not understood, and people’s rights and liberties were taken away from them, while they were abused and tortured in the institution.”
Gucci has defended the straitjackets, claiming they were using them for story telling purposes.
“Uniforms, utilitarian clothes, normative dress, including straitjackets, were included in the #GucciSS20 fashion show as the most extreme version of a uniform dictated by society and those who control it. These clothes were a statement for the fashion show and will not be sold. @alessandro_michele designed these blank-styled clothes to represent how through fashion, power is exercised over life, to eliminate self-expression. This power prescribes social norms, classifying and curbing identity.”
While one can appreciate the message the creative industry may be trying to send with using themes of mental illness for fashion, it's important to remember that these are not people suffering from mental illnesses that are telling the story.
It's a major fashion house profiting from it. The models can remove those Straitjackets after the show and go about their day, a luxury a lot of people didn't once have in relation to those uniforms.
Tan-Jones has since donated their earnings mental health charities.
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