Far from a simple virtual scrapbooking tool, Pinterest has become a bona fide trendsetter in recent years – as well as a definitive guide to what’s hot in pretty much every category.
Now, Pinterest has shared with Allure its number one most pinned mascara: the notoriously named Too Faced Better Than Sex. No surprises there: Too Faced’s hero product frequently tops bestseller lists the world over.
The Better Than Sex tube has been pinned a staggering 61,000 times over the last year alone. Keen to try? It’s waiting for you at Mecca.
This article originally appeared on marie claire.