Now, drugstore or budget mascaras are by no means a beauty secret, but the sudden popularity of the L’Oréal Telescopic Mascara is kind of an intriguing one! It's not new, it's doesn't have any flashy celeb endorsements, and the packaging is pretty retro looking. Why is the TikTok community suddenly embracing this and turning it into a sleeper hit?
We reckon it's a case of 1. TikTok's remarkable ability to turn anything into a trend and 2. the mascara is actually very good! Seriously, check out the fluttery before and after TikTok videos below. Consider the L’Oréal Telescopic Mascara as something of a sleeper hit: its popularity has come in waves over the years.
If you were on old school beauty YouTube (think the era of massive hauls rather than anti-consumerism Shop My Stash videos) you'll probably remember the waterproof version as a favourite of popular beauty YouTuber The Anna Edit's. "I have repurchased it around 4 times now and dutifully apply it every morning; if you look in the info bar of any of my videos you will 100% see ‘L’oreal Telescopic Waterproof Mascara’ scrawled down," she wrote in an ode to the mascara back in 2012.
At time of writing, the hashtag #lorealtelescopic has over five million views! We're glad this old throwback is getting a new life.