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Let’s be honest, it feels pretty damn good when your Instagram explodes after you post a pic, and there’s nothing wrong with having a humble brag and chasing those likes. Thanks to science we now know the easiest way to get there!
Design start-up Canva has done a HUGE study where they looked at the most popular hashtags (#fashion, #food, #selfie and #nature) from around the world, then compared this with the Instagram filters used on them, to come up with the winning formula to make this happen:
Design start-up Canva has done a HUGE study where they looked at the most popular hashtags (#fashion, #food, #selfie and #nature) from around the world, then compared this with the Instagram filters used on them, to come up with the winning formula to make this happen:
Clarendon is officially the most used filter worldwide. Probably because it’s second on the list and we get lazy, but it’s more likely because it’s universally flattering for a selfie. After that though, Insta users branched out and started using Juno, Valencia or Gingham.
BUT what the study really found was that NO FILTER is the best filter #FilterInception. Apparently tagging #NoFilter is the best way to get likes coz people just want to love you as you are! Isn’t that nice?
BUT what the study really found was that NO FILTER is the best filter #FilterInception. Apparently tagging #NoFilter is the best way to get likes coz people just want to love you as you are! Isn’t that nice?
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