McDonald's Is Bringing Back One Of Its Biggest (But Most Delicious) Failures

McDonald’s Is Bringing Back One Of Its Biggest (But Most Delicious) Failures

There's one major difference.

Your mates at McDonald’s are set to revive a ’90s classic – the Arch Burger (formerly known as the Arch Deluxe).

The old school burger was made with fresh beef and while it’s obvs better for you, it was considered one of McDonald’s biggest flops.

The New York Times reported that Maccas spent an estimated $US200 million on advertising for the Arch Deluxe in 1996 before discontinuing the burger due to a lack of sales and a higher cost.

The burger was initially created as a way of attracting more sophisticated and “adult” customers.

Nomura analyst Mark Kalinowski revealed that the fast food chain will be testing the fresh-beef burger at seven locations in the US to see how it does this time ’round.

But unlike the ’90s edition, this burger will include a cheaper sauce along with cheese, pickles and onions.

“We are continuing to raise the bar for our customers with new menu items and ways to experience our brand,” said Becca Hary, a McDonald’s representative.

Here’s hoping the super fresh burger makes its way to Aussie stores next!