Sad news for chocolate lovers all round… Max Brenner has gone into Voluntary Administration.
According to company directors, “escalating costs” and “tighter retail trade” is to blame for the news.
Right now, there are 37 Max Brenner stores in Australia, including 15 in New South Wales, 12 in Queensland, 5 in Melbourne, 2 in the ACT and WA and 1 in both South Australia and the Northern Territory.
“All Max Brenner stores will operate on a ‘business as usual’ basis whilst the Administrators complete their urgent review of the operations,” McGrathNicol said.
“We are assessing the prospects of completing a going concern sale of the business or a recapitalisation through the Voluntary Administration process.”
This is a sad, sad day.