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Sophie Monk drops another epic Love Island trailer
Watch 1:00

Sophie Monk drops another epic Love Island trailer

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Liam Payne just got engaged to his girlfriend Maya Henry

Liam Payne just got engaged to his girlfriend Maya Henry

An old One Direction song written and performed by Harry Styles was just leaked and fans are freaking out

An old One Direction song written and performed by Harry Styles was just leaked and fans are freaking out

The One Direction boys reflect on their 10 year anniversary… well almost all of them.

The One Direction boys reflect on their 10 year anniversary… well almost all of them.

One Direction just announced the plan for their 10 year anniversary

One Direction just announced the plan for their 10 year anniversary

{headline}

{headline}

I am losing my mind over Liam Payne’s extremely cringeworthy TikTok about Harry Styles

I am losing my mind over Liam Payne’s extremely cringeworthy TikTok about Harry Styles

Liam Payne congratulated Zayn Malik on his baby news

Liam Payne congratulated Zayn Malik on his baby news

Louis Tomlinson says he 'f***ing loves' his One Direction band mates, and same

Louis Tomlinson says he 'f***ing loves' his One Direction band mates, and same

{headline}

{headline}

Liam Payne disses Harry Styles' clothes in a brutal dig

Liam Payne disses Harry Styles' clothes in a brutal dig

Liam Payne slaughtered on Twitter for fetishising bisexual women

Liam Payne slaughtered on Twitter for fetishising bisexual women

Liam Payne threatens to sue American bar after it banned his underage girlfriend

Liam Payne threatens to sue American bar after it banned his underage girlfriend

Liam Payne calls Zayn leaving One Direction a 'sordid scenario'

Liam Payne calls Zayn leaving One Direction a 'sordid scenario'

Liam Payne opened up about confronting Justin Bieber

Liam Payne opened up about confronting Justin Bieber

Liam Payne says staying in One Direction would have killed him

Liam Payne says staying in One Direction would have killed him

Niall Horan says 1D would have killed each other if they didn't break up

Niall Horan says 1D would have killed each other if they didn't break up

  1. Home
  2. Liam Payne

Fans call Liam Payne's new shoot 'softcore porn'

Liam admits he had to get drunk just to get through the shoot. - by Milly Haddrick
  • 05 Nov 2019

Liam Payne has just gone and given us some One Direction softcore porn for his new Hugo Boss campaign, and the thirst is real. 

WATCH: Liam Payne strips down in steamy new Hugo Boss campaign

Posing with Victoria's Secret model Stella Maxwell, the former One Directioner stripped down to his underwear for his first-ever bodywear capsule collection for Hugo, and while we feel like we shouldn't stare we can't help it. 

Liam Payne

Thirst trap.

"I feel lucky that as the face of Hugo I get to front iconic campaigns such as this," Liam said in a press release from the brand. "It’s been an amazing experience to work with such an incredibly talented group of people."

The whole vibe of the shoot by Mert Alas and Marcus Piggot is 'young lovers on the run from paparazzi', who find a safe haven in a Berlin apartment with no clothes. 

Haven't we all been there?

Liam

Hold up, Liam really isn't wearing ANYTHING under there.

Instagram

In his recent interview with British GQ (where he spilled ALL of the tea on his current relations with Zayn Malik) Liam said the shoot was essentially "softcore porn" - and fans agreed. 

liam

Liam's peen has infiltrated the British education system.

Twitter
Liam

Serious question though.

Twitter
Liam

These are not pics to keep on your desktop.

Twitter

Other fans had more serious concerns, like how Liam felt the need to drink so as to feel comfortable prior to the shoot, despite having a history of alcohol abuse. 

liam

Self care is important.

Twitter

Reflecting on the experience, Liam told the mag: "It just ended up being a lot more naked than I thought it was and for her as well.

"I mean it was just a room full of five or six people and a hell of a lot of tequila to get me to this level. I was standing there and all of a sudden it was, ‘Right, OK, take them off.’ I’m like, ‘Really? Take them off? Off, off? Like on-the-floor off? Oh, my God." 

Repeat this after us: If you have to drink to get through something, then you shouldn't be doing it.

  • Entertainment
  • Liam Payne
Milly Haddrick
Milly Haddrick
Milly is the Digital Content Editor for Entertainment. A devout tea and chocolate enthusiast, Milly is a lover of all things pop culture (with a little dash of politics).

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Liam Payne just got engaged to his girlfriend Maya Henry

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The One Direction boys reflect on their 10 year anniversary… well almost all of them.

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One Direction just announced the plan for their 10 year anniversary

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{headline}

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I am losing my mind over Liam Payne’s extremely cringeworthy TikTok about Harry Styles

I am losing my mind over Liam Payne’s extremely cringeworthy TikTok about Harry Styles

Liam Payne congratulated Zayn Malik on his baby news

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Louis Tomlinson says he 'f***ing loves' his One Direction band mates, and same

Louis Tomlinson says he 'f***ing loves' his One Direction band mates, and same

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Liam Payne disses Harry Styles' clothes in a brutal dig

Liam Payne disses Harry Styles' clothes in a brutal dig

Liam Payne slaughtered on Twitter for fetishising bisexual women

Liam Payne slaughtered on Twitter for fetishising bisexual women

Liam Payne threatens to sue American bar after it banned his underage girlfriend

Liam Payne threatens to sue American bar after it banned his underage girlfriend

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Liam Payne calls Zayn leaving One Direction a 'sordid scenario'

Liam Payne opened up about confronting Justin Bieber

Liam Payne opened up about confronting Justin Bieber

Liam Payne says staying in One Direction would have killed him

Liam Payne says staying in One Direction would have killed him

Niall Horan says 1D would have killed each other if they didn't break up

Niall Horan says 1D would have killed each other if they didn't break up

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