"I feel lucky that as the face of Hugo I get to front iconic campaigns such as this," Liam said in a press release from the brand. "It’s been an amazing experience to work with such an incredibly talented group of people."
The whole vibe of the shoot by Mert Alas and Marcus Piggot is 'young lovers on the run from paparazzi', who find a safe haven in a Berlin apartment with no clothes.
Haven't we all been there?
In his recent interview with British GQ (where he spilled ALL of the tea on his current relations with Zayn Malik) Liam said the shoot was essentially "softcore porn" - and fans agreed.
Other fans had more serious concerns, like how Liam felt the need to drink so as to feel comfortable prior to the shoot, despite having a history of alcohol abuse.
Reflecting on the experience, Liam told the mag: "It just ended up being a lot more naked than I thought it was and for her as well.
"I mean it was just a room full of five or six people and a hell of a lot of tequila to get me to this level. I was standing there and all of a sudden it was, ‘Right, OK, take them off.’ I’m like, ‘Really? Take them off? Off, off? Like on-the-floor off? Oh, my God."
Repeat this after us: If you have to drink to get through something, then you shouldn't be doing it.
