And often times the one doing the naming and shaming is Kylie herself!
The beauty boss has taken to Twitter to slam a website that is using Kylie's name to sell fake products.
"Hey guys when you search my makeup on google. A FAKE website put an add up to try and trick u guys." She wrote.
Recently on an episode of Life of Kylie, the 20-year-old and her BFF Jordyn Woods confronted a pop-up store selling fake Kylie Lip Kits.
All you nasty retailers have been warned: Kylie is coming for you!