Unfortunately for Kendall Jenner, the internet never forgets. So when she came out with that epic fail of a Pepsi ad, it was guaranteed to be a black mark next to her name forEVER.
The whole thing was so horrible that it had to be deleted, and many apologies were issued to the public.
But, for Kendall, she still hasn't said a word about it.
Ignorance is bliss??
Now, for the first time, one of the the family members is talking about it.
Kim Kardashian appeared on Andy Cohen's Watch What Happens Live, where she revealed a helluva lot.
When she wasn't dishing about her feud with Taylor Swift, or how glad she is that Tyga and Kylie have finally called it quits, she was addressing the major PR disaster on her sister's behalf.
"She totally understood at the end of the day and felt really awful for it and just wants to move on from it," Kim revealed.
"I didn't see it until it had already got the attention and you obviously have a different perspective when everyone is just saying something. I think anytime someone does anything they don't have bad intentions of doing it a certain way, especially as Kendall is so sensitive, she would never mean for anyone to perceive anything in a negative way."
We know that Kendall didn't have bad intentions, and she was just doing her job, but the majority of the world saw the flaws in the ad campaign... And her lack of apology was louder than her silence TBH.
The only good thing that has come from the entire debacle, are the memes. #NotSorry.