Kim Kardashian has done an amazing job of marketing the latest prod in her KKW beauty range.
The reality star used the perfect tool to advertise the fragrance online: her celebrity fam, friends and haters.
Social media has been blowing up lately with pics and vids of her famous kin and squad unboxing the press kits she's been sending them which have included a giant chocolate cake and a mallet alongside the fragrance.
But there's a major problem with her marketing campaign and fans aren't happy!
After seeing all the snaps of celebs receiving their fragrance with a delish cake, people assumed that they would be receiving the chocolatey goodness when they ordered the fragrance but unforch this was just a part of her press kit and not an actual item for sale.
Disappointed Twitter users have slammed the newfound beauty boss for "false advertising" and feel like they have been "tricked".
Yikes, Kim might wanna rethink her selling techniques the next time 'round!