According to the official press release, "the collection is complete with thoughtful and body-conscious design details for women of all shapes."
The Iconic's Chief Category Management Officer Mareile Osthus comments: “We love Good American’s founding story and the meaningful connection they have to their customer. As a like-minded brand with a purpose and body positivity ethos close to our own, we are incredibly excited to welcome Good American to THE ICONIC family. We strive to curate the best and most inspiring brand assortment for our customers, and we are thrilled to be bringing Good American’s inclusive denim and activewear to Australia and New Zealand.”
Good American at the Iconic is available to shop now here.
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