The Wipe It Down challenge is a new viral TikTok trend where people stand in front of their mirror in casual clothes and pyjamas before wiping the mirror and camera to reveal their alter-egos in their best and cutest outfits.
But, while other users have been using the trend as a before and after, the former Dance Moms star transitioned from her iconic bubblegum pop sparkly outfit, big bow and side ponytail to a more casual look. She went from Jojo Siwa to Joelle Joanie Siwa, in a Gucci tee, hair naturally to the side and untied with no bow and that familiar infectious smile.
And, tbh, she looks totally different, dare we say, unrecognisable.
Could this mark a new era for Jojo Siwa? After turning 17-years-old, is she letting go of her old pop-candy persona or is this just a fun subversion of the Wipe It Down challenge? What would a Jojo Siwa concert and YouTube video even look without her iconic glittery pink magic? We’ll know more in the coming months. Stay tuned Siwanatorz.