TBH, the old unfollowing on Insta is always a sign that ~something~ is up, but considering neither Tati nor Jeffree has publicly commented on their friendship, fans can only guess as to what went down.
But because the internet can sometimes be a heavenly place on earth, the fandom has come out in droves with theories galore, and one spicy Twitter user posted a conspiracy theory to end all conspiracy theories.
In case you're new to the whole beauty vlogger world here's a bit of backstory: Jeffree and fellow YouTuber Shane Dawson are set to drop a makeup collaboration on November 1.
Meanwhile, Tati's (pretty incred) palette dropped October 25.
Both launches are pretty close in date and are in direct competition with each other.
So if Tati and Jeffree are feuding, competing palette's sounds like a legitimate source of tension, and fans agree.
Meanwhile, miss Tati did mention a frenemy was supposed to be happy about their palettes competing, although she kept this frenemies name a mystery.
“He’s like, ‘Babe, I’m so excited for you,’” Tati told Scott Barnes on E!.
“'We’re going to really show the industry that two powerhouses can actually come together instead of stabbing each other in the back. They can support each other and it’s going to be the actual message of beauty.’ So I’m really excited about that and I’m really excited to show that that can be done, that we both can have success.”
