Jeffree Star is a usual subject of online controversy, and it goes a lot deeper than makeup/beauty.
This week, Jeffree's past that involves heavily racist remarks got brought back up, after he called beauty guru Jackie Aina, who is a woman of colour, a "rat".
Now, he has made a 15 minute long video titled "RACISM" addressing his past and essentially, apologising.
"This video is something that I feel like I owe to my entire audience" he begins.
"This video is mainly about something that is a really f- up subject that I've had to deal with for a long time. And it concerns old videos that were filmed of me twelve years ago.
"As I have joined the YouTube community, I have been subjected to a lot of drama, and I get it. I am a hot topic, I have always been outspoken, I am someone that looks different, and I realise with all that is going to come the negative.
"Every time I get into an online conflict or confrontation or some crazy feud... a lot of stuff from my past constantly gets dragged up. It's been happening for years.
"You know what's f- up? The past can never be erased. It's always going to be there, and my past has been recorded, it's been video'd and exploited all over the internet. Those videos were twelve years ago, and I look at them, and it just makes me sick to my stomach because I don't know who that person was.
"The person who said those horrible, vile things... that person was depressed, that person was angry at the world, that person felt like they were not accepted, that person was seeking attention. I loved fighting anger with anger, and I didn't know any better. Does that make it okay? Absolutely not."
You can watch the entire video below:
"It sucks to be remembered for my drama just as much as my creativity and my artistry. Look, am I never going to get into another fight on Twitter? I can't promise that. I'm going to defend myself and my brand and stand up for my friends, but I'm going to stop responding to people who try to stir shit with me and try to be the bigger person.
"Either you're down for that and you want to grow with me, or you want the drama and you can find someone else who does that."