It all began when makeup artist Cole Carrigan tweeted about getting PR packages from a bunch of makeup brands, including Huda Beauty.
Jeffree decided to reply to the tweet, writing, "Tell Huda Beauty to f*ck off and use products from someone with a soul 
."
Wow.
It's not the first time he has come for her either. Their feud began in July, when Jeffree posted a video accusing her of stealing the concep for her Easy Bake Setting Powder from a smaller indie brand, Beauty Bakerie. A large majority of the beauty community actually agreed with Jeffree.
In Jeffree's "FULL FACE OF BRANDS THAT HATE ME" video, he spilled the tea.
"I'm all for people being inspired by other brands but when you literally steal the exact concept and photoshoot from a indie brand – how do you sleep at night?," he asked.
"The entire packaging idea was stolen and I don’t understand why. I would love to support this collection, but if you’re going to steal from someone and not acknowledge it – can’t relate."
He then reached out to Huda and posted their conversation on Twitter.
"I don't have any personal problems with you and I know there is no hate, my title of my video had nothing to do with you..." Jeffree said.
After he posted the DM's on Twitter, he then made it clear that he would never support her.
