In the same video, Jeffree came for Tarte Cosmetics' new, controversial Shape Tape Foundation, as well as calling out his ex-bestie, NikkiTutorials.
It began when Nikki uploaded her own review of the foundation, without even mentioning the fact that Tarte only released 3 shades for women of colour, out of fourteen shades.
Her viewers were pretty upset with her, letting their disappointment be known on Twitter.
After the wild backlash, Nikkie removed the video and posted an apology on Twitter.
Jeffree was among the masses that was pretty annoyed with her video, so he decided to address it in his own video.
"Another thing that was a little controversial the last two days was that beauty YouTuber NikkieTutorials deleted her entire shape tape review! I think that it’s very important that when you do have a huge platform like Nikkie with over eight million subscribers – not that you have to do things a certain way. But, you do have a choice to really talk about something and bring it full forward, because yes girl, they may have had your shade, but half your audience didn’t have their shade," Jeffree said.
He read her apology too, and said, "My problem with that: you’ve been on YouTube for eight years, you know you have a voice girl. Also, you live your life online, you saw the shade range, you didn’t really acknowledge it."
