Girlfriend
  • News
  • Beauty
  • Fashion
  • Life and Advice
  • Entertainment
  • Role Model Search
  • Dolly Doctor
  • Video
Girlfriend
  • News
  • Beauty
  • Fashion
  • Life and Advice
  • Entertainment
  • Role Model Search
  • Dolly Doctor
  • Video
Sophie Monk drops another epic Love Island trailer
Watch 1:00

Sophie Monk drops another epic Love Island trailer

{headline}

{headline}

Jeffree Star has been accused of sexual and physical abuse in a bombshell new report

Jeffree Star has been accused of sexual and physical abuse in a bombshell new report

Fans slam Jeffree Star's latest 'Orgy' palette for being “controversial” and “faulty”

Fans slam Jeffree Star's latest 'Orgy' palette for being “controversial” and “faulty”

This TikTok rates celebs interactions at airports and some people are *awful*

This TikTok rates celebs interactions at airports and some people are *awful*

Inside Jeffree Star’s $3.6 million dollar Barbie mansion home

Inside Jeffree Star’s $3.6 million dollar Barbie mansion home

{headline}

{headline}

Jeffree Star finally addressed Tati Westbrook’s recent accusations in a confusing new video

Jeffree Star finally addressed Tati Westbrook’s recent accusations in a confusing new video

James Charles doesn’t want anything to do with Shane Dawson's drama

James Charles doesn’t want anything to do with Shane Dawson's drama

YouTube demonetises Shane Dawson’s channels after accusations of racism resurface

YouTube demonetises Shane Dawson’s channels after accusations of racism resurface

{headline}

{headline}

Tati Westbrook says she was “weaponised” by Jeffree Star and Shane Dawson

Tati Westbrook says she was “weaponised” by Jeffree Star and Shane Dawson

Jeffree Star just apologised for making a “Nazi Lipstick”

Jeffree Star just apologised for making a “Nazi Lipstick”

Kameron Lester calls out Jeffree Star and Shane Dawson for using him as their “token black kid”

Kameron Lester calls out Jeffree Star and Shane Dawson for using him as their “token black kid”

People are not happy with what Jeffree Star just named his new collection

People are not happy with what Jeffree Star just named his new collection

Jeffree Star addresses ex-boyfriend Nathan allegedly dating women now

Jeffree Star addresses ex-boyfriend Nathan allegedly dating women now

Customers found hairs in Jeffree’s eye shadow palette

Customers found hairs in Jeffree’s eye shadow palette

Mecca is shipping the new Jeffree Star palette for free!

Mecca is shipping the new Jeffree Star palette for free!

  1. Home
  2. News

Jeffree Star responds to that “Cremated” controversy

“If you take it that way, that’s how you articulate things but b*tch, not me.”
  • 20 May 2020
Jeffree Star responds to that “Cremated” controversy
Instagram

Earlier this week, YouTube makeup mogul Jeffree Star unveiled his new eyeshadow collection called Cremated. The collection includes a 24-shade eyeshadow palette, four new lip glosses and some spooky and cute accessories. But although it looks cute, it was also heavily criticised by folks on Twitter for its death-themed name, especially since it's being released during the middle of a pandemic. Y’know, when, as of writing, over 323,000 people have died from Covid-19.

V. on Twitter
D'amone on Twitter
janeT on Twitter
THE PICTORIAL QUEEN 💋 on Twitter

And now, Star has responded to the controversy and people questioning the inappropriate name of the collection, admitting that “if you take it that way, that’s how you articulate things but b*tch, not me.” 

“Now, listen, Cremated and everything I’ve ever created—it’s my art—to me, it’s not just an eyeshadow palette,” he told fans on Snapchat. “It’s way more than that. There’s always so many meanings with my art… and that’s what it is, it’s mine.”

“I created it for the world, it is allowed to be interpreted any way that anyone wants to take it but I always come from a good place and this palette is f*cking sickening and I’m so proud of it.”

Star then explained that despite the allegations that it seemed like the YouTube makeup mogul completely disregarded all the people who’ve experienced grief and loss during the last few months of the Covid-19 pandemic, he’s lost people too and had them cremated.

“On a real level you guys, my own father was cremated. My two dogs that passed away last year were cremated. So, nothing ever comes from a negative place in my life.”

Sasha 💋💋 on Twitter

And look, here at Girlfriend, we love a good makeup palette and we're spent more than a few hours watching Jeffree on YouTube. But some feel that Star’s response feels a bit dismissive of the people affected by the Covid-19 pandemic, especially when he's releasing the product right as the U.S. surpasses 1.5 million confirmed cases.

jeffreestar View Profile
1.1m likes - View Post on Instagram
I'm a new character in Mortal Kombat 💖⚔️👅 What would my finishing move be??
  • News
  • Beauty

Subscribe to our sister mag and save up to 35% -

Subscribe Now
Subscribe to our sister mag and save up to 35%

Subscribe to our sister mag and save up to 35% -

Subscribe Now
Subscribe to our sister mag and save up to 35%

Recommended to you

Sophie Monk drops another epic Love Island trailer
Watch 1:00

Sophie Monk drops another epic Love Island trailer

{headline}

{headline}

Jeffree Star has been accused of sexual and physical abuse in a bombshell new report

Jeffree Star has been accused of sexual and physical abuse in a bombshell new report

Fans slam Jeffree Star's latest 'Orgy' palette for being “controversial” and “faulty”

Fans slam Jeffree Star's latest 'Orgy' palette for being “controversial” and “faulty”

This TikTok rates celebs interactions at airports and some people are *awful*

This TikTok rates celebs interactions at airports and some people are *awful*

Inside Jeffree Star’s $3.6 million dollar Barbie mansion home

Inside Jeffree Star’s $3.6 million dollar Barbie mansion home

{headline}

{headline}

Jeffree Star finally addressed Tati Westbrook’s recent accusations in a confusing new video

Jeffree Star finally addressed Tati Westbrook’s recent accusations in a confusing new video

James Charles doesn’t want anything to do with Shane Dawson's drama

James Charles doesn’t want anything to do with Shane Dawson's drama

YouTube demonetises Shane Dawson’s channels after accusations of racism resurface

YouTube demonetises Shane Dawson’s channels after accusations of racism resurface

{headline}

{headline}

Tati Westbrook says she was “weaponised” by Jeffree Star and Shane Dawson

Tati Westbrook says she was “weaponised” by Jeffree Star and Shane Dawson

Jeffree Star just apologised for making a “Nazi Lipstick”

Jeffree Star just apologised for making a “Nazi Lipstick”

Kameron Lester calls out Jeffree Star and Shane Dawson for using him as their “token black kid”

Kameron Lester calls out Jeffree Star and Shane Dawson for using him as their “token black kid”

People are not happy with what Jeffree Star just named his new collection

People are not happy with what Jeffree Star just named his new collection

Jeffree Star addresses ex-boyfriend Nathan allegedly dating women now

Jeffree Star addresses ex-boyfriend Nathan allegedly dating women now

Customers found hairs in Jeffree’s eye shadow palette

Customers found hairs in Jeffree’s eye shadow palette

Mecca is shipping the new Jeffree Star palette for free!

Mecca is shipping the new Jeffree Star palette for free!

Girlfriend
  • About Us
  • Contact Us
  • Terms
  • Privacy Policy
  • About Us
  • Contact Us
  • Terms
  • Privacy Policy

Brands

  • New Idea
  • Practical Parenting
  • That’s Life
  • Who

Our Network

  • Better Homes and Gardens
  • BHG Shop
  • marie claire
  • Beauty Crew
  • New Idea food
  • Home Beautiful
  • All Recipes
  • 7plus
  • 7News
  • Health Engine
  • Starts at 60
  • The West Australian
  • Perth Now
  • Airtasker
  • Society One
© 2021 Are Media PTY LTD
Get more from Girlfriend

Magazine Subscription Offer

Subscribe to our sister mag and save up to 35% -

Shop This Offer
Subscribe to our sister mag and save up to 35%