Black Moon Cosmetics are taking on YouTube makeup sensations Jeffree Star and Manny Mua and boyyy this is going to be one helluva case.
According to Revelist, the makeup company filed a copyright and trademark infringement suit on April 3rd, and their attorney Stephen McArthur alleges that both Jeffree and Manny stole Black Moon's logo for their highly anticipated collaboration.
The complaint alleges that Black Moon "was the first cosmetic company to use packaging incorporating a mark consisting of holographic crescent moon on a black background to distribute cosmetic products."
See it for yourself below:
Manny Mua actually responded to an Instagram DM from Black Moon, "expressing a fondness for Black Moon's packaging design," a screenshot showed in the lawsuit, as he wrote that he "absolutely loveeeeee[s] your packaging!" So, according to the lawsuit, he knew what their logo looked like.
Four months after that conversation, "Manny Mua released his own extremely similar product packaging incorporating a mark using a holographic crescent moon on a black, starry background, with 'Manny Mua' and 'MUA' embossed near the crescent moon."
Now, with Manny and Jeffree Star's collaboration, "Manny MUA and Jeffree Star's social media announcements advertising their infringing products is full of consumer comments pointing out the similarity between the two logos and demonstrating the resulting consumer confusion."
"Black Moon Cosmetics is seeking and injunction to stop the sale of the infringing products as well as damages including MUA and JSC's revenue and Black Moon's attorney's fees."
Daaaaayum. We can only sense a storm is coming. Watch this space for any updates.