But that doesn't matter to him! Because it's publicity and that's all he really cares about.
RN his merch obviously isn't selling very well, 'coz why the hell would anyone want a Jake Paul tee?
Anyway, he's created a “Chalkboard Challenge,” where he's asked fans in a recent video to “Go to your school and you’re going to write: FanJoy dot C-O backslash Jake Paul. You’re going to write that on your guys’ whiteboards or chalkboards.”
That's his website for selling merch.
He also told his fans to take pictures of themselves after they’ve written the link on their classroom whiteboard or chalkboard, and promised to follow those that did on social media.
Some of the students who posted the pictures of their completed challenge admitted doing it got them into major trouble.
“Got a detention for using my phone for this and writing it but it was worth it.”
After one fan tweeted Jake, “I did this. And i got suspened for 3 days,” he responded, “Lol slay.”