We’re actually not joking.
Yes, the son of Will Smith and Jada Pinkett Smith appeared at the QV Woolworths store to promote his brand JUST Water, which is now stocked in Australia.
Decked out in a Woolies shirt and lanyard, Jaden actually did some work during his "shift" – he was spotted working on a checkout, bagging groceries and stocking shelves.
Consider us (and everyone on social media) shook.
Jaden founded the eco-friendly company JUST Water in 2015 and the packaging is made from 82 per cent renewable materials – the bottle is made from paper while the cap is made from sugarcane.