Accessible via the Gif feature in Instagram stories, simply search for Prada and you'll find animated logos, robots and animals that reference the label's latest collection, as well as a few nods to Prada's past ranges.
And if this tech-savvy move wasn't enough, the Italian fashion house tapped Miquela, a CGI-generated social media star, to announce the news via her Instagram account.
It's safe to say we'll be adding flashing bananas to our stories all weekend long, but before you get snapping and sticking, take a look at Prada's brand-new collection.
This article originally appeared on In Style.