Instagram Australia’s Director of Policy Mia Garlick spoke with 7News.com.au, revealing that the new test feature is to encourage users to focus on the quality of the content shared, and not obsess over likes.
“The idea is to just really let you focus on the content and the experience of engaging without being worried or feeling pressured over how many likes a post has received”, Ms Garlick told 7News.
And don't stress too much - you can still see your own likes on your own content, it is just private to the rest of the public.
Video views are also being hidden.
We're keen to see how this changes things!