Videos on Instagram are currently limited to one minute, meaning all those ~influencers~ have to constantly make teaser clips and prompt you to click the link in their bio. This will then most likely direct users to YouTube.
Why have millions of people be directed to YouTube when they can stay right there on Instagram? Yep - videos are being extended to about an HOUR.
This is game changing.
According to a report by The Wall Street Journal, Instagram is considering this new feature, which would essentially allow users to be more creative and flexible when it comes to their content.
So instead of seeing a photo of someones lunch, we may now get to watch them eat it too.