Wallflowers need not try the latest hair colour trend that’s sweeping Hollywood right now. Platinum blonde is soaring in popularity and the shade du jour of A-Listers like Lady Gaga and Kylie Jenner. Take the latest data from Pinterest - bright blonde hues have seen a 60% increase in 'saves' since last year on the photo-sharing platform. If you're thinking of taking the icy blonde plunge, make sure you're armed with a solid plan to nourish and protect your hair. Here, we give you the best tips for going platinum while causing the least amount of damage to your strands...
Firstly, it's important to remember that going from brown or red to blonde can damage as you're essentially stripping your hair.
“Bleach can damage the hair if the process is not done correctly and the right steps aren’t taken to protect the hair,” Sydney hairstylist Brad Ngata told Beauty Crew. “It is important to be realistic about what look you want to achieve by bleaching the hair and the time frame in which you can do this with the least amount of damage,” he added.
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Build Up Your Strength
Before you think about picking up a bottle of bleach, it's important to prep your ends for the harsh chemical process. "The darker, coarser, or curlier your natural hair is, the more conditioning you're going to need both before and after bleaching it," Lauren Conrad's hairstylist Kristen Ess told marie claire. Opt for a good quality hair mask to use in the lead-up and afterwards.
Try, Kerastase Masque Thérapiste, $66; at adorebeauty.com.au.
Try, Olaplex Hair Perfector No. 3, $50; at adorebeauty.com.au.
Invest In A Good Quality Bleach
It's important to use the best hair products and tools in order to reach your desired results. While you'll never be able to get the same results at home, if you're short on cash and want to DIY here's what you'll need:
Start with a bleach powder that is blue or purple in colour such as Hi Lift V-Ultima Violet Powder Bleach. You'll also have to get your hands on a developer/peroxide liquid, we recommend trying Innovative Crème Developer Activator.
Additionally, you should also have protective gloves, a tinting brush, sectioning clips and a mixing bowl.
After combining the powder and developer you'll have to leave the mixture on for thirty to forty minutes - check your hair periodically throughout and wash your hair once you have achieved your desired result.
Keep It Up
A must for every bottle blonde, purple toning shampoo is the ticket to ensuring the flaxen hue doesn't turn brassy. Because yellow and purple are opposite each other on the colour wheel, a deeply pigmented violet shampoo will counteract warm tones and extend the life of your colour.
Goldwell Dualsenses Blondes & Highlights Anti-Brassiness Shampoo and Conditioner, $24.95 each; at itzallabouthair.com.au. Fudge Clean Blonde Violet Toning Shampoo and Conditioner, $19.95/300ml each; at priceline.com.au.