“Everybody thought the name was already taken, but actually my husband owns it,” Hailey said in the interview. “I couldn’t register it myself, because Justin owns all trademarking for his last name."
So, what would a beauty range from Hailey look like?
“I’d probably start with skincare and body,” she said. “I’m such a big skin person and I love being in the sun and I love body lotion and hair products. I would probably go that way first before I would do make-up."
When it comes to entrepreneurial drive, Hailey revealed that she has a few beauty moguls she looks up to.
"Kylie’s done such a great job with what she’s doing with her brand [Kylie Cosmetics], Rihanna is doing such a great job with what she’s doing with her brand [Fenty Beauty by Rihanna]. Then you’ve got Pat McGrath Labs and Charlotte Tilbury – it’s a very saturated space.”
While Hailey is excited about the idea, she added that it might be a while before we see it come to life.
"Honestly [trying to register the name] was more about being proactive. I’m not sure how I want to dip into that space and it’s been a conversation between me and my husband. He thinks that’s a space I should explore and I think it’s actually a space that he could explore men’s-wise.”
She continued: "I want to take my time. It should come about organically and I only want to make things I would love myself. Kylie’s been so successful because she made products that she actually really, really loves herself, and people love her taste.”
Long-term, it seems Hailey has set her sights on world domination — with her also revealing she wants to start a fashion line!
“One day I want to design my own clothes,” she said. “I’ve found shopping doesn’t do much for me anymore because I know exactly what I want and I search for the clothes that are going to be the closest to what I like."
TBH, wherever Hailey wants to channel her laidback, cool-girl vibe, we're totally here for it!
