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This is now one of the biggest makeup trends according to Pinterest

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This controversial beauty trend is up by 879% according to Pinterest

Random! - by Arielle T
  • 07 Feb 2019
This controversial beauty trend is up by 879% according to Pinterest Instagram

When it comes to going grey, it can feel like a constant struggle to hide those pesky silver strands from view. However, there's a surging trend encouraging women to skip their bi-monthly salon visits. That's right grey hair is having a moment. It's already been spotted on the red carpet and earning celebrities like Jessica Biel and Meghan Markle major praise for bucking tradition.

What's more? The latest data from Pinterest is in firm agreement. With over 4.1 million beauty ideas saved by Australians every month on Pinterest, there's no shortage of inspiration on the popular photo-sharing social media platform. 

The latest findings reveal that people are growing out their natural grey hair and letting that silver shine through with searches for going grey increasing by 879% YoY. Here, the most gorgeous grey hair colours to inspire you! 

Dancing shoes at the ready!!! 👠👠I'm hosting Dance Boss, on stage with all the talented hopefuls getting their groove on as we see how the judges and audience react to their tough dance-off routines. See you on the @channel7 dance floor 💃 🕺#iamtheboss #dancelikenooneiswatching 📸@lorealpro
happy septemba hope ya smiling
My first ever IGTV video is now live! Showing you guys how I curl my hair using @theouai products I received from the latest @revolvebeauty box. Check it out and let me know what you think 💕 #revolvebeauty
Happy Sunday 😘☀️ I am enjoying a beautiful sunny day today ☀️#sundaymood #happyme #smile #greyhair #silverhair #ageless #styleover50 #over50style #innerbeauty #innerpeace #enjoythemoment #eyes #goodskin #classicmodel #over50model #greyhairmodel #over50 #fashionover50 #sunnyday #mood #naturalmakeup #naturalhair
Ice silver by @dearmiju and @mindy.n 👩🏻‍🦳❄️ You can use our @fanola Vegan No Yellow shampoo to maintain this hair color! . All Fanola products are available at www.salonguys.com. @salonguys
The other night we used @kkwbeauty powder contour & highlighter in medium
Where did all this grey hair go 👵🏻 wenn ich mir das Bild so anschauen dann vermisse ich die grauen Haare- zum leiden meiner Mama (sie findet das furchtbar schrecklich - und zwar schon seit Beginn meiner Blondphase 🤷🏼‍♀️) wäre ich dann ganz verführt wieder grau zu werden! Was meinst du @cchairstyling ✂️🎨😂 sonst jemand Einwände 💁🏼‍♀️

This article originally appeared on marie claire

Arielle T
Arielle T
Arielle is our Senior Digital Beauty & Lifestyle Editor. A few career highlights include; lunch with Kim Cattrall, interviewing Naomi Watts and swapping make-up tips with Margot Robbie on the red carpet. You can find her words on InStyle, marie claire and Women's Health.

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