Who knew a two-minute commercial encouraging men to do better would blow up like this? Well, probably a majority of women tbh.
Razor brand Gillette has copped an absolute beating on social media over the past 24 hours, after sharing an advertisement that represents how men and boys around the world can better themselves, and the generations to come.
But guilt-triggered men aren't having it, and they've created an absolute sh*tstorm online.
"Is this the best a man can get?" asks the narrator of the ad. "Is it? We can’t hide from it. It’s been going on far too long. We can’t laugh it off. Making the same old excuses."
But then came along the fragile masculinity that stirred outrage online, with people boycotting the brand altogether.
"We believe in the best in men," the ad continues. "To say the right thing. To act the right way. Some already are. In ways big and small. But some is not enough. Because the boys watching today will be the men of tomorrow."
While many people found the ad inspiring, an abundance of men banded together to drown any positivity from the ad.
Outspoken television host Piers Morgan, of course, had this to say: "I've used @Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity. Let boys be damn boys. Let men be damn men."
In a nutshell... men were: