The YouTube beauty vlogger industry would have to be the most dramatic EVER because we have been hit with yet another feud, and we’re still three months out from 2020.
And luckily for all those messy b*tches who love drama, this feud involves two of shadiest people the biz: Jeffree Star and Tati Westbrook.
WATCH: James Charles hits back at Tati Westbrook with proof he never betrayed her
Recently, fans have become convinced that Tati Westbrook and Jeffree Star are in the middle of a feud after people noticed that Jeffree had UNFOLLOWED Tati on Instagram.
Anyone who knows Jeffree knows that he doesn’t just unfollow ‘friends’ of his for no good reason, so yeah, this means something y’all.
TBH, the old unfollowing on Insta is always a sign that ~something~ is up, but considering neither Tati nor Jeffree has publicly commented on their friendship, fans can only guess as to what went down.
But because the internet can sometimes be a heavenly place on earth, the fandom has come out in droves with theories galore, and one spicy Twitter user posted a conspiracy theory to end all conspiracy theories.
In case you’re new to the whole beauty vlogger world here’s a bit of backstory: Jeffree and fellow YouTuber Shane Dawson are set to drop a makeup collaboration on November 1.
Meanwhile, Tati’s (pretty incred) palette dropped October 25.
Both launches are pretty close in date and are in direct competition with each other.
So if Tati and Jeffree are feuding, competing palette’s sounds like a legitimate source of tension, and fans agree.
Meanwhile, miss Tati did mention a frenemy was supposed to be happy about their palettes competing, although she kept this frenemies name a mystery.
“He’s like, ‘Babe, I’m so excited for you,’” Tati told Scott Barnes on E!.
“’We’re going to really show the industry that two powerhouses can actually come together instead of stabbing each other in the back. They can support each other and it’s going to be the actual message of beauty.’ So I’m really excited about that and I’m really excited to show that that can be done, that we both can have success.”