"I am so excited to announce my partnership with Puma," Dua Lipa shared in an official statement from the brand. "From performance rehearsals to hiking in the hills, it's important to feel comfortable and look good. I've got so many ideas for the projects and campaigns I'll be taking part in and look forward to bringing them all to life with my Puma family."
And she's in good company too! To celebrate a new drop in the PUMA Rider family, PUMA tapped their ambassador Winnie Harlow for a super fun shoot. It's so gratifying to see Harlow's rise and rise (helped, no doubt, by the chunky sole on the new Puma Cruise Rider sneakers). The 26-year-old Canadian has long been busting down doors as a model with vitiligo, including securing some incredible magazine covers in her time.
In a statement about the partnership, Harlow acknowledged the turning of the tide. "There has been a recent movement of acknowledging that your differences make you beautiful and this is something that I have championed since I started in the industry. It is refreshing to work with brands who share the same values."
Between Dua Lipa's new gig and Winnie Harlow's on point styling in the new kicks, we are very excited to see what's coming next.
If Rihanna brought us the era of the Fenty x PUMA creepers, who knows what Miss Dua's going to do?
