Mainly because she can have a laugh at herself, but more importantly, how to turn an embarrassing moment into something beneficial.
In 2015, Demi gave a really funny answer to an interview question.
When a radio station asked what her favourite dish was, meaning food, she replied, "mugs". It was a total Miss Congeniality moment.
It turned into a pretty huge meme, but two years later and Demi has used it to her advantage.
She is now a spokesperson for a mug company called Ember, and would be making so much bank from it too.
What a queen.