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  2. Beauty

ColourPop release 42 new INCREDIBLE foundation shades

They're sooo affordable! - by Bianca Mastroianni
  • 08 Jun 2018

Right now, the beauty industry is finally waking up and realising that it's not just white women who buy foundation. 

Brands are becoming more inclusive with their foundation ranges, and if you don't have 40+ shades to choose from, you'll come under fire.

Now, ColourPop Cosmetics have come out with a whole new range of foundations that have 42 inclusive shades. And get this, they're $12 each!

colourpopcosmetics View Profile
20.1k likes - View Post on Instagram
COMING SOON

Only a year ago fans went HAM for the brand as they created their No Filter Concealer, which had 30 shades and were only $6 each.

KILLING IT.

nelleboogie View Profile
16 likes - View Post on Instagram
Thank you @colourpopcult for dropping this in my feed. Terrible timing bc I'm wearing my coffee lol but only because I am SHOOKETH 2 the core. @colourpopcosmetics foundation, loose powders, and blotting powders???.. & the shade range suits us all? Girrrrrl u better work! I have no doubt they will perform as good as my nofilter concealer & I'm filling my entire kit so Colourpop for everyone! Yeah buddy! Oyah good morning world lol it's lit! I just get so happy when I see a honest brand that makes quality product that doesn't break the bank. For that reason I only buy more lol I have 50shades of light & that's ok. When the price is right we buy🙌!!!! These will retail for $12ea.✔️✔️✔️ #colourpopcosmetics #colourpop #wakeupandmakeup #makeupkit #affordablemakeup #bblogger #woc #colourpopfoundation #mua #muas #colourpopfanatic #beautyblogger #beautytips #beauty #makeupjunkie

ColourPop co-founder and president Laura Nelson sat down with Popsugar, and revealed that the project has been a long time coming. 

"We've worked on these formulas for over a year, continuing to shift the paradigm on what luxury looks like by offering value and product that is unrivaled. Foundation was one of the most highly requested products from our customers, so it was vital we get this launch right and offer an expansive range of 42 shades," she said. "As our customer base is world wide, an extremely diverse shade range was one of our top priorities."

Twitter is naturally super stoked about the news.

Anis Q on Twitter
아들리아 on Twitter
Datin on Twitter
Nur 'Izzati on Twitter
sofia on Twitter
Bianca Mastroianni
Bianca Mastroianni
Deputy Digital Content Manager | Entertainment & Family

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