Not that it has anything to do with Lili Reinhart, but more to the fact that Jughead is supposedly meant to be asexual.
In a new Reddit AMA, Cole admitted that he is still pushing for that narrative.
“Of course, I haven’t stopped the dialogue. I’m sure I’m quite the pest,” Cole says. “Can’t spoil too much unfortunately, but this topic was one of the first I discussed with [Riverdale creator] Roberto [Aguirre-Sarcassa] before this season started.”
Cole continued, “I’m also of the mind that our show’s discussion of such content needs to be done with tact, so that the group in question doesn’t feel betrayed by some half-hearted attempt to make it feel honest.
“As I’ve said in the past, we need to shoot these questions towards the creative team too. Every voice counts in this conversation.”
It is important for that to be represented on such a popular television show, no matter how hard you ship #Bughead.