Hell, he even dedicated a whole Instagram account to it.
However, one fan was innocently waiting in line to get ice-cream when she took the time to Google her fave Riverdale star, without knowing that Cole was standing RIGHT behind her...
Naturally, Cole shared the whole thing on his Instagram story.
However, she has explained herself to BuzzFeed, saying, "I was waiting in line when I turned around and saw someone who looked eerily like Cole Sprouse," she said.
"I almost told him he looked a lot like Cole Sprouse, but then I realised that it might actually be him. Because I wasn't 100% sure yet."
Of course, Cole was great about the whole thing, later taking a selfie with her.
#Goals.