Coca-Cola Australia will begin phasing out Coke Zero from August following the successful launch of Coca-Cola no sugar.
Currently, the fizzy drink company has three no-sugar varieties including Diet Coke (launched in 1982), Coke Zero (launched 2006) and Coke No Sugar (launched 2017).
Lucie Austin, Coca-Cola's Australian marketing director, said based on consumer sales it was no longer necessary to carry Coca-Cola Zero in Australia.
Austin said, 'We said that we would let people decide and we are pleased to say the results are in – Australians have decided that Coke No Sugar is it.
'Australians have embraced Coke No Sugar – which from day one was carefully crafted to taste even more like Coca-Cola Classic, but without the sugar.
'It is no surprise that people are preferring it over Coke Zero – just as we have seen where we have launched this new recipe around the world.'
It's expected that Coke Zero will be completely phased out by September.
The trend in sugar-free drinks comes after the company pledged to an industry-wide commitment to reduce sugar across the entire range of its beverages by 20 percent before 2025.
This article originally appeared on New Idea.