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Celebrities can't stop wearing this under-the-radar Australian label

Kylie Jenner, Selena Gomez and Bella Hadid - to name a few. - by Isabelle T
  • 15 Mar 2018
Celebrities can't stop wearing this under-the-radar Australian label

There's a new Australian label on the block, and it seems the Americans are one step ahead of us. Specifically, top American models and celebs who can't seem to get enough of the affordable Melbourne-based brand, I Am Gia.

Over the past six months, we've spotted Bella Hadid, Kylie Jenner and Kaia Gerber sporting I Am Gia on numerous occasions, but it turns out that everyone from Selena Gomez to Emily Ratajkowski to Vanessa Hudgens have also given the low-key label their incredibly influential tick of approval. 

Up-and-coming model, Kaia Gerber (daughter of Cindy Crawford) wore pieces from the current collection four times in one week, with Kylie Jenner wearing it to post her first photo, post-pregnancy rumours, as well as to sister Khloe's baby shower - posting a photo of both her and best friend Jordyn Woods in the Finley Top ($60) and Winona 2.0 pants ($90).

kyliejenner View Profile
5.6m likes - View Post on Instagram
back at it again
i.am.gia.thelabel View Profile
8,840 likes - View Post on Instagram
GIA | @bellahadid in the Naomi top | online now | #IAMGIA
emrata View Profile
789.6k likes - View Post on Instagram
Oh hi NYC

Though I Am Gia's website does little to explain how it burst onto the scene, giving a cheeky "You'll never know" answer on the website's About page, we're betting it won't be long before we know - and see - a lot more. Don't they know it's impossible to keep a secret when the Kardashian-Jenners are involved? 

Oh, and the best part? Everything is priced under $150.

Scroll to see how your fave celebrities are wearing the mysterious Melbourne brand. 

i.am.gia.thelabel View Profile
7,603 likes - View Post on Instagram
GIA | @selenagomez in the red pixie jacket online now #IAMGIA
i.am.gia.thelabel View Profile
5,598 likes - View Post on Instagram
GIA | @romeestrijd in the madness sweater and mira pants | online now | #IAMGIA
i.am.gia.thelabel View Profile
4,674 likes - View Post on Instagram
GIA | @hoskelsa in the heist pants | online now | #IAMGIA
i.am.gia.thelabel View Profile
5,653 likes - View Post on Instagram
GIA | @jourdandunn wears the Yohanna Bomber and Pant | Online Now | #IAMGIA
i.am.gia.thelabel View Profile
10.4k likes - View Post on Instagram
GIA | @kourtneykardash in the cobain pants | online now | #IAMGIA
emrata View Profile
473.3k likes - View Post on Instagram
Saturday
i.am.gia.thelabel View Profile
16.1k likes - View Post on Instagram
GIA| @sophiet wears the Heist pant | Online Now | #IAMGIA

This article previously appeared on marie claire.

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