Emma Stone got one. Zoe Foster-Blake has one. Jennifer Lawrence wore it to the Oscars. And now, Hollywood's most covetable head of hair has done it too: iconic blonde Blake Lively has a perm.
Or at least, an enviable set of curls: the star stepped out at the Lorraine Schwartz jewellery launch in West Hollywood last night with a mass of tightly wound ringlets, her usually sleek and straight hair worn wild and free.
Love it or hate it?
Head to the 'ol FB to let us know your thoughts on the IRL Serena van der Wooden's new 'do.
This article originally appeared on marie claire.