Tarte Cosmetics Forced To Apologise After Posting A Racial Slur On Social Media

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International beauty brand Tarte Cosmetics has come under fire for an insensitive meme that was posted to their Instagram.

The post included the words “ching chong” which is a racist term used to describe people of Asian descent.

After loads of hate started pouring in, the social media peeps deleted the post.

Despite the post being deleted, fans have blasted the brand for being racially insensitive.

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https://twitter.com/Minsooky/status/909434262365130753?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fwww.seventeen.com%2Fbeauty%2Fa12273683%2Ftarte-cosmetics-apologizes-for-racist-meme%2F

I'm really disappointed in Tarte rn 😔 pic.twitter.com/xKcdRHYvQB
— salted caramel (@essie_jayy) September 18, 2017

*sees Tarte's casual racist against Asians shenanigans*
*removes all Tarte items from wishlist*

Good to know they don't want my money.
— Mary 🌹💗💜💙 (@suburbastronaut) September 17, 2017

Pls delete ur ching chong post on Instagram, @tartecosmetics. I love you but it's a term that's extremely offensive to your Asian fans pic.twitter.com/bbnYREzlbc
— Michelle Lee (@heymichellelee) September 16, 2017

The brand has issued an apology to their fans, claiming that an intern posted the meme without realising that it contained a racial slur.

“What saddens us even more is seeing our community turn against each other in the comments with hateful & negative language, which is why we’ve disabled them for this post,” they captioned the post.

“Let’s work together to start a more positive conversation. Change starts with us.”

https://www.instagram.com/p/BZJkGvqA3rU/

Matty is the Digital Content Editor for GF online and is an expert in astrology and teen talk.

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