Beauty blogger Jackie Aina is coming for the Kardashians yet again, and we’re hardly surprised.
Just recently, Kim Kardashian released a 16-colour concealer line for KKW Beauty, and it copped a lot of backlash for lacking diversity.
It’s not the first makeup company to come under fire for this either. Just recently, Tarte cosmetics and Benefit have made the same move.
After a new line is released, beauty bloggers usually take to their channels to review it. However, Jackie isn’t reviewing the concealers, and she wants her fans to know it.
A fan tweeted Jackie: “@jackieaina you know we over here waiting for that @kkwbeauty review. I want to know how it performs on someone my shade.”
Jackie promptly replied, with a good dose of shade.
“I thought it was generally understood that I’m not doing it…ok well I’m quote tweeting this for those that have still asked!”
Kim and Jackie have a pretty bumpy history, which began when Kim didn’t tag her in photos from the KKW Beauty launch because she gave a not-so-great review of the makeup.
Jackie has again addressed that drama after people started attacking her again over it.
“I’m going to start quote tweeting these more often so you all can truly see how people just drag themselves. another random, anonymous account trying to find any excuse to make up for a brand with a dismal shade range. grow up, the Instagram thing is TRULY dead,” she wrote.
Earlier this year, Jackie even accused Kylie Jenner of racism.
Jackie posted a scathing review of Kylie Cosmetics’ range, calling out the fact that little to no black beauty bloggers were sent her products for review, whereas white bloggers like James Charles and Laura Lee were sent the full collection.
“You went out of your way to create this beautiful bottom row of darker colours, but I didn’t see a single person on YouTube outside of Shayla… reviewing these products,” Jackie said.
“I’m not on [the Kylie Cosmetics] PR list and I’m most certainly not the only black beauty guru out there, but I’m just saying – why did you go out of your way to create all those shades and you didn’t bother to send them to anybody to review? I want to see some reviews from some chocolate girls. I just wanna know where are they?
“I went on her Instagram as recently as today and I looked at all the pictures she’s posted since this launch and the only pictures I see of anyone darker than tan was the day that the concealers were announced,” she wrote.
Check that video below:
Dra-mah.
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