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Cara Delevingne‘s latest ad for Rimmel mascara has been pulled from TV after the UK’s advertising watchdog decided it was misleading. #awks
The high-production commercial shows the supermodel applying the mascara, which promises “dangerously bold lashes,” as she tries to avoid some men in suits that are after her. But according to the Advertising Standards Authority, it was WAY too manipulated by Photoshop, including airbrushing.
The Guardian reports that Rimmel did actually admit to relying on post-production effects for the ad but they insisted it was still an accurate representation. They also revealed that lash inserts had been used for a more “uniform” look overall.
“Because the ad conveyed a volumising, lengthening and thickening effect of the product, we considered the use of lash inserts and the post-production technique were likely to exaggerate beyond the affect that could be achieved by the product among consumers,” the ASA said in a statement.
Rimmel is obviously pretty peeved that their ad was banned and they don’t agree with the ASA’s decision but they “will of course comply with the ruling and not air the TV commercial again in this state.”
Check out the original ad below and see if you can spot where the Photoshop fairy paid a visit…
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