Heading to most online shopping stores, you'll be bombarded with absolutely GORGEOUS models with zero imperfections.
It can be quite intimidating.
But as you know, photoshop is #real, and it's everywhere... so when ASOS decided to ditch it and show things like acne scars and stretch marks, the internet had a field day.
It's the brands swimwear range that shows these real women, looking absolutely stunning:
It would be GREAT to see other stores and brands take on this new strategy, but for now, this is a step in the right direction.
Claps all round.