It's the brands swimwear range that shows these real women, looking absolutely stunning:
It would be GREAT to see other stores and brands take on this new strategy, but for now, this is a step in the right direction.
Claps all round.
Heading to most online shopping stores, you'll be bombarded with absolutely GORGEOUS models with zero imperfections.
It can be quite intimidating.
But as you know, photoshop is #real, and it's everywhere... so when ASOS decided to ditch it and show things like acne scars and stretch marks, the internet had a field day.
It's the brands swimwear range that shows these real women, looking absolutely stunning:
It would be GREAT to see other stores and brands take on this new strategy, but for now, this is a step in the right direction.
Claps all round.