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Ashley Graham's latest swimwear campaign is completely un-retouched

GIRL YES. - by Bianca Mastroianni
  • 08 May 2018
Ashley Graham's latest swimwear campaign is completely un-retouched

Ashley Graham is our number one girl when it comes to body confidence.

She is continuously showing off her curves for what they are, and offering advice to women and young girls who struggle with body image issues.

And she's proved herself yet again by promoting her body in it's most natural state: completely un-retouched for a new swimwear campaign.

While shooting the line, she was spotted by some paparazzi who snapped up some images of her. So, she decided to use those exact imagines to post online and prove her ever valid point.

theashleygraham View Profile
398.3k likes - View Post on Instagram
Introducing my latest @swimsuitsforall collection! We decided to use unedited paparazzi shots as the campaign images. Reminder: being authentic is beautiful. Shop my new collection now (link in bio)

"Introducing my latest @swimsuitsforall collection! We decided to use unedited paparazzi shots as the campaign images. Reminder: being authentic is beautiful. Shop my new collection now (link in bio)," she wrote on Instagram.

"When shooting this campaign in Miami, the paparazzi began following us and taking pictures," she told InStyle.com. "Looking at their photos sparked an idea, 'Why not use their photos as the campaign images?' These raw and unedited images would remind women that they are 'flawless' in their own right and that they already have the perfect beach body!"

swimsuitsforall View Profile
25.8k likes - View Post on Instagram
"I'm not ashamed of a few lumps, bumps or cellulite... and you shouldn't be either." - @theashleygraham ✨Strut your stuff in her new Flapper Swimsuit. Shop link in bio. #AshleyGrahamxSwimsuitsForAll #unretouched

She's named the collection Power of the Paparazzi, and continued to comment on her decision. "Of course it's daunting knowing the paparazzi may have captured an unflattering photo, but I remind myself that being authentic is beautiful, and I have nothing to hide when it comes to my body because I know it's changing people's lives."

swimsuitsforall View Profile
13.4k likes - View Post on Instagram
Reminder: all bodies are beach bodies. #unretouched Shop the new @theashleygraham collection via the link in our bio.

WHAT a woman.

Bianca Mastroianni
Bianca Mastroianni
Deputy Digital Content Manager | Entertainment & Family

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