Tess Holliday actually pointed this out, after seeing an advertisement that read, "What if Snow White was no longer beautiful and the 7 Dwarfs not so short?"
"How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly? 😏@ChloeGMoretz" she captioned her tweet.
After it gained a lot of traction online, Chloë has come to defend herself.
"I have now fully revieved the mkting for Red Shoes, I am just as appalled and angry as everyone else, tis wasn't approved by me or my team," she wrote on Twitter.
"Pls know I have let producers of the film know. I lent my voice to a beautiful script that I hope you will see in its entirety.
"The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control," she concluded.
Now, Locus, the South Korean film studio behind the movie has taken the trailer off YouTube, and one of the producers, Sujin Hwang, told CNN that the marketing campaign has been "terminated."
"As the producer of the theatrical animated film Red Shoes and the 7 Dwarfs, now in production, Locus Corporation wishes to apologise regarding the first elements of our marketing campaign (in the form of a Cannes billboard and a trailer) which we realise has had the opposite effect from that which was intended,” Hwang wrote. “Our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasising the importance of inner beauty.”
Daaannngg.