What do you do?
As the Art Director I primarily manage the art team and take care of all things visual. I ensure all the designs created by the art team align to our style guide and vibe. I design big ticket items including the most important cover and approve proofs before the mag goes to print. I also take care of any other visual extensions of the brand, such as cover mounts, poster books and diaries.
What's the best part of your job?
I love seeing my work out there on the newsstands. A lot of time and effort goes into producing the magazine and its products so it’s nice to witness people enjoying it.
And the hardest part?
Pushing creative boundaries but staying within our style guide. Keeping up with trends and understanding the audience.
What's the biggest misconception about working in mags?
That we just have fun and meet celebrities. Yes, we have plenty of fun and meet celebs every now and again, but at the end of the day we’re a business and we focus on building and maintaining an awesome reputable brand. This involves a lot of time, effort and creativity.
Any tips for future designers?
Be proactive, learn new programs and surround yourself in all things art and design. Whether it’s attending art shows, galleries or meeting like-minded individuals who are interested in different fields of art. You never know what will inspire you.
How did you get your job?
I did a Bachelor of Design at the University of NSW’s College of Fine Arts. At uni I did work experience at a printing shop as a graphic designer and print assistant, followed by full-time work at a design studio. I was fortunate enough to gain some work experience at Total Girl, which turned into a full-time gig. Then a design position opened up at Girlfriend and a year or two later became Art Director across Total Girl and Girlfriend.
Best part about your job?
Getting to work with such a great team! They're so inspiring, passionate and talented in their field of work.
Most challenging part of your job?
Consistently coming up with creative and different covers every month! While it’s challenging, I see it as problem solving and it’s so satisfying to come to a creative solution that I’m proud of.